Why Digital and Performance Arts in India Need Support to Grow

India's cultural landscape is more often related to just traditional art forms. However, with the rise of digital and performance arts, a new wave of modern creativity has emerged. This art form, including virtual experiences, innovative online performances, or interdisciplinary works, holds immense potential to revolutionize artistic expression, yet it is struggling to thrive in India due to various challenges. Artists, especially from non-metropolitan areas or marginalized communities, face issues like limited access to resources, exposure, and opportunities. That’s why supporting these artists becomes essential for their survival and development. This is where Hyundai Motor India Foundations’ Art for hope initiative comes into the picture. Art for hope empowers artists by recognizing their hidden potential and aims to support them in building a sustainable future for their craft. HMIF’s initiative intends to empower artists through financial grants, mentorship, and ...