Why Digital and Performance Arts in India Need Support to Grow

 India's cultural landscape is more often related to just traditional art forms. However, with the rise of digital and performance arts, a new wave of modern creativity has emerged. This art form, including virtual experiences, innovative online performances, or interdisciplinary works, holds immense potential to revolutionize artistic expression, yet it is struggling to thrive in India due to various challenges. 

Artists, especially from non-metropolitan areas or marginalized communities, face issues like limited access to resources, exposure, and opportunities. That’s why supporting these artists becomes essential for their survival and development. 

This is where Hyundai Motor India Foundations’ Art for hope initiative comes into the picture. Art for hope empowers artists by recognizing their hidden potential and aims to support them in building a sustainable future for their craft. HMIF’s initiative intends to empower artists through financial grants, mentorship, and a platform to showcase their work to a larger audience, supporting artists in navigating these challenges. 

In this blog, we will discuss why digital and performance arts need more support in India and how Art for hope can be the game-changer in fostering artistic innovation and inclusivity. 

Financial Barriers:

Unlike traditional art forms, digital and performance arts require advanced technology, equipment, and specialized spaces to cultivate artistic creations. There are many artists who can’t even afford the tools and platforms required to showcase their work. 

Hyundai’s Art for hope initiative has brought much-needed financial assistance for individual artists and art institutions. It involves offering grants of up to ₹1 lakh to individual artists, while institutions are eligible for up to ₹2 lakh, which can be used to fund their projects, procure resources, and cover other essential expenses. Artists need to complete their digital and performance arts online registration to become part of this initiative. 

Lack of Exposure:

Unlike traditional art forms with well-established platforms, digital and performance artists often struggle to find a stage to showcase their work. Galleries, performance spaces, and digital platforms that cater specifically to these art forms are a few. 

Art for hope brings artists the opportunity to present their work on a larger stage, ensuring they gain the recognition and exposure needed to succeed. This initiative creates space for digital and performance artists to demonstrate their creativity potential and be appreciated by a wider audience, including critics, curators, and potential collaborators.  

Limited Institutional Support:

In India, traditional art forms are often supported by educational institutions and cultural organizations. Since digital and performance arts are still in the emerging phase, they haven’t gained the required attention and remain on the back foot. In fact, artists in this art form hardly get access to training, mentorship, and the guidance needed to take their careers ahead.

Along with the financial support, Art for hope offers mentorship to artists, helping them refine their work and develop it in impactful ways. The initiative ensures that artists receive both creative and professional guidance, helping them overcome institutional limitations. 

Recognition for Emerging Artists:

Many emerging artists in digital and performance arts struggle to gain recognition. The limited visibility hinders their ability to secure grants, exhibit on significant platforms, and other professional opportunities.

Hyundai’s Art for hope focuses on providing grants and showcasing artists' work on prominent platforms, the initiative helps artists gain recognition for their contributions.

Creating Social Impact:

Art has the power to drive social change, and digital and performance arts are especially effective in addressing pressing issues such as mental health, gender equality, environmental sustainability, and human rights. However, many socially conscious artists lack the resources to bring their visions to life.

One of the primary objectives of Art for hope is to support art that fosters social inclusivity and makes a positive impact on society. The initiative prioritizes projects that address significant social issues, particularly those involving marginalized communities, such as rural artists or persons with disabilities. By supporting these artists, Art for hope ensures that important conversations are brought to the forefront through artistic expression. 

Art for hope: Supporting Digital and Performance Arts in India

The growth of digital and performance arts in India is essential for the continued evolution of the country’s creative landscape. However, issues like financial limitations, lack of exposure, and institutional challenges make it difficult for these artists to grow. 

HMIF's Art for hope provides vital support, grants, mentorship, and a platform for emerging artists. By addressing the specific needs of digital and performance artists, Art for hope is paving the way for a more inclusive, diverse, and socially impactful art landscape in India.

If you are an artist looking to make a difference with your work, don’t miss this opportunity. Make your digital and performance arts online registration today. 

For more information, visit the website https://hyundaiartforhope.com/ .